Evaluation Task 4 - Interviews + Results

To find our target audience, we interviewed 10 people, ranging from 16- late 50's. We asked them 12 different questions, which can be found below.

We did this to see who would actually enjoy our thriller, as it is a niche actin-thriller as it caters to an audience that prefers violence and has an interest in video games and virtual reality. 

From our results from the interviews, we came to the conclusion that our target audience is males between the ages of 18-20. Our research indicated that this demographic had the most interest in VR and FPS, and so is our target audience. Additionally, people outside of this demographic didn’t really have an interest in video games, or couldn’t tolerate violence. 


For example, 100% of our 16-18 year old participants said they were not put off by violence, which contrasts to the other end of the demographic who said they were not put off, but did not want to see it in excess, or in a “video-game” pretense - which is exactly what our thriller is.