My Draft Album Artwork




My artist is an indie rock, soloist, typically utilising just an acoustic guitar and her voice. An example of what her sound would likely be like is below, a single by Daughter:


The style I have chosen to go for in the design of the artwork for my album was mainly artist-centric, focusing solely on the artist herself and the nature element of her music. This is shown by my choice of colours.

For the background, I chose neutral natural colours, green, brown, white; colours that most appropriately capture the essence of nature. For the artist herself, I chose colours that would help magnify her exuberant personality; choosing colours such as purple, orange and cyan. Although these colours contrast, they give off what I feel is the vibe of the artist herself: Febe.

My font choice was primarily based on the font I found to be the less auspicious and natural. In my artwork, I used "Platino," with an italic setting to further emulate the smooth and arty nature of Febe's music.
The target audience for my music would be teenage to young adults (below 30). This is because this is the largest demographic that listen to indie rock/indie pop. The choice to feature the female artist on the cover and back of the artwork was deliberate, as her appearance is most likely going to be more appealing to younger audience. This is because in our parent-vacant modern world our children live in now, younger girls look to the music and film industry for role models. By utilising the image of the artist herself, and using that as the selling point, it is more likely going to attract this demographic than if it were just another artsy album cover, amongst the plethora of them that is available on the market.

The symbolic conventions I have used are mainly based on costume and location. The artist, Febe, is wearing a purple vest, studded with shiny rhinestones, all on-top low cut jean shorts. I feel that at the same time this costume is very much down-to-earth, but also at the same time obscure and out of the norm of what the audience is likely to be wearing; hence the attraction.

I feel I have effectively created a star image with this artwork as I made it artist-centric, basing all album information either on or around the artist. In addition to this, she has her arms raised, reaching for the sky. This gives the illusion that she has some sort of godlike or superhuman connection with the nature around her. Does she have some backstory with nature? Is she an environmental activist? (Very trendy this year) This leads the consumer to be attracted to the artist, and engages in Dyre's artist's paradoxes; that the artist must be both present and absent to the consumer, and that she/he must be simultaneously ordinary and extraordinary for the consumer. 


Overall, I feel this was a good first attempt on the album artwork, and has already taught me  what not to do, and what worked well. For example, I now know I need photoshoots to have an even more neutral background, or else imputing text will be problematic. However, I learned that utilising an artist can make an overall more memorable and attractive album cover.

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