Our Target Audience

Our target audience is females, between the age of 14-16. The type of teenage VALS that we think they will be classified under are: Trendies, Groupies and Rebels. We think our artist will appeal to our specific target audience, as similar artists attract them. For example, Ariana Grande is extremely popular for this age group.




This could be because she is portrayed to be a young girl herself (she's 24) and seen to be both an empowering woman and role model to her young fans.




In addition to this, at that age girls typically become self-conscious about their appearance, and idolize and worship what they think they strive to look like. Cheri, therefore, would be an appealing artist to that age range due to her signature and unique look.