Choices/decisions behind the design

My draft album artwork makes it clear what is most important; the artist, Cheri. This is shown through several factors. Firstly, she appears three times on the front cover: once as her image, once through her name, and once from her motif, the cherry. Cheri is present in all aspects of my album artwork, ensuring the consumer knows exactly who the most important person is, and who we are trying to sell. 

On the back cover, a cherry motif is used again, drilling her image into their heads, so the second they see a cherry in real life, they will automatically think of Cheri. 

On the inside left cover, we have a fan letter from Cheri, with her colour schemes as a background, ensuring the audience can't escape the image of Cheri when holding the album. 

On the CD cover, there is a plethora of cherries all bunched together. This is an overload of the 'cherry' motif, so the consumer is almost brainwashed into making the association that a once normal food product is now advertising for our artist. 

The style I was going for was sensual feminine. I wanted to have sexual undertones, as this is largely how modern pop stars sell themselves (see below). I, therefore, wanted to adhere to the genre conventions they had placed, so our target audience would see the album and know exactly what they were buying before they even played it.

The colours I was going to use were red and white. This is because they are the main elements of our music video and what we want our audience to associate our artist with, as cherries are red.

The link in my artwork and our idea for our music video has more to do with the motif and image of our artist, Cheri. This is shown by me using cherries as the main elements for the four panels.

Our target audience would pick up my album because it is usually pleasing and intriguing. With such an appropriate artist and album name, the consumer would pick up and purchase our album, not even if they liked the music on it, but rather do to the elegant play on words and intriguing art.

Star theory is expressed in my design by making the artist the main presence and element, even though she isn't there in image. This is done by using the images of cherries over and over again, getting the consumer to automatically think of our artist everytime he sees a cherry in a supermarket, dessert or can, as I mentioned and go into detail above.

The conventions I have used in my artwork are mostly the colour schemes and the framing of our artist. For example, on my album artwork, the colours are usually quite light and playful and adhere to the feminine nature of modern pop music, which is largely dominated by women. Having the same colour scheme adheres to their genre convention, which essentially has been created by the increasing number of women in pop music over the past 50 years. In addition to this, I placed the main artist on the front, close up in great detail. This adheres to the genre conventions, as most pop music follow this method of presenting their artist (see below)