What is a website?

Why do bands and artists use websites?

- Free distribution

- Advertise/sell merchandise

- Good advertisement

- Advertise/sell live shows

- Keep fans/target audience up-to-date.

- Share/inform content

- Promote and sell their album

What are the benefits of a website?

- Free/cheap

- Large audience

- Easy access

- Direct target, to their target audience --> evolved into social media pages

- Interaction with the audience

- Changeable, ergo updateable with the latest info

-Websites and homepages are used to help promote an artist or band, by presenting both itself, its music and its image to both its consumers and its potential consumers. Having a website helps supplement both music and ticket sales in the digital age we are currently experiencing. 

An artist’s homepage needs to ensure that their name and genre is clear. This disambiguates the band’s image to the consumer, and ensures that the consumer has the correct image of the artist(s) in mind. Most website homepages include promotion of the artist’s latest album, a music video of a single from that album, tour details, and social media links.