Group Response and Development to Focus Group

We left the focus group with valuable information about what we should do to improve our products for our music campaign. Firstly, we instantly knew that there was a lot to be done with our digipak, shown below.

The main feedback we got was that compared to our music video, the digipak seemed "cheap" in comparison, and didn't convey the sense of elegance the focus group got from the music video. In addition to this, the focus group said that the difference between the album name and the artist name was not clear. This made us realize that we would need to create a clearer distinction between the two. We discussed perhaps changing the colour of 'Mon' to black, or reducing it in size or perhaps even changing the font of either Mon' or 'Cheri' 

We also received feedback on our music video. However, the focus group seemed generally pleased with the music video, and only minute changes were mentioned such as changing the costume of one of the dancers, which didn't seem to be enough of a suggestion to fuel us re-shooting our music video.