Task 3: What have you learned from your audience feedback?

After the summer holidays after our A1 year, we presented three ideas for a music campaign. I did this through explaining my concepts verbally and with visual aids. Below are the blog posts I made for my three music campaign ideas.

The three below are just my ideas for the music video.

The three below are my blog posts detailing my intentions for the products digipaks and websites.

I pitched my ideas to my class, and then asked them for feedback on them, so I could develop them further, and see which one they liked the best. Below is a video of their feedback.

From the feedback I got, I realised that I had to rethink my performance element. In addition to this, my third or "art" element needed to be more linked in with my artist and performers. So I have decided that the art element will be something more subtle, such as toadstool mushrooms, or perhaps coloured lights.

Below is a blog post I made after I had thought about the feedback I received, and decided how I would develop my idea. 

After this period, we got put into groups and decided on a concept (my first idea: Cheri, and the post above). We then began to develop a treatment which we would present to one of our teachers in class. We made a prezi to do this (below).

Below is the raw feedback and comments we received from our teacher after we presented our treatment. 

Below is a post of us responding to the feedback

After I got the feedback, I set myself two targets. These are below. 

After refining our ideas further, we met with our set designers and they gave us some feedback, which led to the fruition of our third element. Below is the post:

At this point, we began thinking about our other products. I designed a digipak. Below is the feedback I received from it. 

We then decided as a group which digipak idea we would be using, and it we went with Anastasia's. Below is a post responding to the feedback we received from all of our digipak designs and how we plan on improving them. 

After our products were near finished, we had a focus group. Below is the feedback from our feedback, and a post detailing how we planned on improving our products.

Video:

Feedback on the Music Video:

Overall the feedback on music video was positive and it is said to be similar to the other videos of the same genre. Here are the main points that were mentioned:

• Red and white as juxtaposition worked very well.
• The build-up for the first chorus seemed anti-climax for some of the members of the focus group.
• Opinion on the makeup was quite mixed: for some people it was confusing to see her without makeup and then with it, however other thought that it worked well as natural makeup suited the idea of her inside the sheets and glamorous when she is in dresses and in high heels.
• When we asked if they would want to see more of the particular element, they said that it would be nice to see more of dancers. Also, some people wanted to see more episodes of the artist with a guy. However, at the same time, they said it worked that we have not seen him and it leaves to the imagination of the viewer to decide who it was.
• The ending on the dancers was unexpected and confusing. This group expected the video to end with the artist herself.

Feedback on the Whole Music Campaign

I led (Andrew Jensen) the discussion about what the focus group thought of our overall music campaign. We received relatively positive feedback and got some very constructive criticism that will undoubtedly improve our final products.

Below are the questions I asked (Underlined) and responses underneath.

To what extent it is an effective campaign? If at all

They work well together, due to the colour schemes being so simple you can instantly see the connection between the two products, and work really well together to create a memorable product.

Are the genre conventions of pop met, if at all

The music video pop conventions were met, however the digipak was criticized for not being like existing pop genre digipaks. We were told that the album needed to be more ‘sexy,’ and if we did, it would then be more inline with similar female pop artists. Additionally they suggested we have more going on in the digipak.

Do you think there is a link between the album cover and music video

The focus group reported seeing a clear link between the two products due to effective use of simple colours; red and white. They enjoyed the use of colours and reported it being a positive point in the video.

What is the best element within the products if at all

The focus group said that what they thought was the best element within the two products was the colour juxtaposition within in the music video. In particular, they enjoyed it when the dress colour was different to the chaise-lounge and changed between red and white.

What did you prefer more?

Developing further post:

All media featured in this post can be found via looking through my blog archive. 

What I learnt from my audience feedback

Task 3 extension from Andrew Jensen